Essay --

VIRTUAL PRIVATE NETWORK A journal article Submitted to Dr. David Beach Electronics and Computer Technology Department Indiana State University By Teja Tatini â€Æ' Table of contents: 1. Introduction ------------------------------------------------------------- 3 2. Virtual Private Network ------------------------------------------------ 4 3. Purpose of VPN --------------------------------------------------------- 5 4. VPN protocols ----------------------------------------------------------- 5 i) PPTP ----------------------------------------------------------- 5 ii) L2TP ----------------------------------------------------------- 5 iii) IPsec ----------------------------------------------------------- 6 5. Modes of operation ----------------------------------------------------- 6 i) AH ( Authentication Header) ------------------------------ 6 ii) ESP ( Encapsulated Security Payload) -------------------- 7 6. VPN security considerations ------------------------------------------ 8 7. Conclusion --------------------------------------------------------------- 8 8. References --------------------------------------------------------------- 9 Table of Figures: Fig 1: Traditional leased line network --------------------------------- 3 Fig 2: Basic VPN connection ---------------------------------------... ...ofile, encryption keys and algorithms. 2. Personal firewalls should be installed and configured properly on the client VPN machines to block the unauthorized access to the client. 3. The user should remain aware of the physical security of the machine, in particular when authentication information is stored in the machine. Conclusion: Virtual Private Network provides a means of accessing a secure, private, internal network over insecure networks like external networks and internet. The most widely used technology in VPN is IPsec in most of the business environment to provide secure and safe encrypted data transfer between host and different remotely accessible clients. References: 1. http://info.lib.uh.edu/services/vpn.html 2. http://www.positivenetworks.net/images/client-uploads/jumppage2.htm 3. http://vpn.shmoo.com/ 4. http://www.ipvanish.com/why-vpn.php

Threats to Marriage :: Social Issues, Single Mothers

Today there are many threats to marriage and family; and everyone seems to have an opinion on how to create it; fix it; repair it or dissolve it. We no longer look to marriage with dreamy visions of a spouse and the endless bounty of the life and family before us. â€Å"We† seem to want many of the benefits a marriage brings without making the commitment. In the 1700’s marriage was a commitment between families, which was taken seriously. There were marriage bonds with monies paid and then the court order for the marriage; and in other colonies this time-revered process might have 17 distinctive steps. http://www.austincc.edu/jdikes/Marriage%20Ways%20ALL.pdf Ever since Dan Quayle used the television character â€Å"Murphy Brown† in his June 1992 speech as â€Å"encouraging family disintegration† the government has continued to make, â€Å"marital status and family structure†¦.major themes of political rhetoric and government policy† (Page 518). Quayle also remarked that, â€Å"marriage is probably the best anti-poverty program of all† (American Vision and Values, Page 179). Here was one politician who believed the country needed better role models and a return to the values on which our country was founded. Dafoe Whitehead suggests these topics are perceived as an attack on single mothers; and are met with â€Å"anger and denial† (American Vision and Values, Page 182). Rather than attack a single family structure - single mothers, consider the outcomes produced by non-traditional structures. Kay Hymowitz believes â€Å"we are becoming a nation of separate and unequal families that threatens to last in the foreseeable future† (Page 560). This will have consequences on every aspect of our society. Marriage, before children, was the given status quo for the pro-family period of the 1950’s. At that time, divorce and illegitimacy was  ½ of today’s rate, marriage was universally praised and family was hailed as the most basic institution. The 1960’s brought disruptive social and cultural forces. The divorce rate soared and illegitimacy increased 22%. In the 1970’s we see where women could now afford a family without a spouse. It seems the choice to work equally with men devalued the homemaker role of previous decades (Graglia, Carolyn Domestic Tranquility Page 540). These choices were centered on career goals and achieving motherhood; without truly addressing the needs of family and children. And yet many single mothers hover around the poverty line – not nearly as glamorous as â€Å"Murphy Brown† made it seem.

Nokia Smartphone Strategy Essay

Nokia is a world renowned telecommunications corporation that connects over 1. 3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper, the most influential communication technology in history, in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber, cable, forestry, electronics, and power generation, and by the late 1980’s the company was among the very largest T.  V. producers in Europe. Nokia launched the mobile phone era in the 80’s by introducing the first international cellular network and started production of the first vehicle cellular phone. Over the next couple of decades Nokia’s market share was huge and dominated the cellular device market. As the new millennium approached, everything about the market changed. The internet went mobile and consumers wanted phones with all new capabilities. Phones are no longer just for calls, and with these changes came an increasingly dynamic and competitive environment. With this intensified competition the development of the Smartphone is born. Nokia’s position in the mobile phone segment is now being challenged by the iphone and android devices. For the first time Nokia is not in control of the market, and as smartphones progressed, Nokia found a declining market share. There was a clear and obvious need for strategy adaptation, but what would the best path be? The change would be the end of an era for Nokia. Prior to February 2011, Nokia’s smartphone strategy was to use the Symbian and MeeGo platforms. These are linked by a common developer environment (Qt) and service layer (Ovi). Nokia would use MeeGo in the highest end devices and Symbian in everything else. But the termination of the Symbian platform was made part of the strategic plan, as MeeGo would gradually erode Symbian away. In the past Nokia had a â€Å"go at it alone† attitude that was a driving force in their smartphone strategy. The company wanted to control both the hardware and software areas of production. But as the company learned, the market is too complex for this approach. Elop, Nokia’s CEO, stated that â€Å"Nokia has failed to keep pace with market disruptions from its rivals and is therefore lacking in competitiveness, that the battle of devices has been superseded by a battle of ecosystems, and that Nokia has lacked accountability and leadership to drive the company through changing times†. The ecosystem he is referring to not only includes the hardware and software of the device, but developers, applications, ecommerce, advertising, search, social applications, location-based services, unified communications, and many other things. The presence of these ecosystems becomes extremely important in analyzing the strategic options Nokia has for its future. Which path would give Nokia the best chance of building a sustainable and viable ecosystem around their products? In examining their options Nokia developed three different decisions they could make. First option would be to continue with Symbian and MeeGo. Obviously they weren’t very successful with these platforms at the time but they were not fully developed yet, and instead of completely changing operating systems, they could build upon the already developed platforms and proceed with next generations of these originals. It was apparent that MeeGo was not ready to take on the role it was envisioned for but it could possibly be by the time another ecosystem was developed. They would also have to consider if these platforms had been tarnish or already discredited by their overtaking competitors. The company would probably have to make a visible change to disassociate with these failures. But more importantly a major change is needed to accumulate a viable ecosystem for Nokia. No single company can build an entire ecosystem on its own, so Nokia cannot provide itself with opportunities to win this battle between their rivals with this option. Neither of their biggest two competitors operate completely within and it is unrealistic to think Nokia could compete with companies that have so much more accumulated assets. So this first option is not very promising. Second option would be to release an Android device. The biggest advantage to this option would be that Android already has an existing ecosystem. A massive downfall would be that Nokia would be at the mercy of Google. Nokia is a company that has strived on being self-sufficient and this would not be ideal. Google would control too much of the value and differentiation ability, especially in services and advertising. Nokia does not want to join an ecosystem, rather help build one. The company believes they can still differentiate its devices from its rivals and would much rather have the value sharing associated with building a new ecosystem than of just joining one. Also, Android is having difficulties of their own’ and implementing this plan would not make a good long-term decision. This option just does not make very good business logic for Nokia. The third option would be to enter into a partnership with Microsoft and develop a new ecosystem that is mutually beneficial for the two corporations. This is the option that Nokia actually chose to implement. There are many reasons why this was the best decision for Nokia but considering the impracticality of the first two options it was the only realistic one. Obviously Nokia will provide the hardware while Microsoft will provide the software. The most common criticism with Symbian was an inadequate UI/UX, and the design language of Metro, Microsoft’s UI, completely fixes that problem. But also, Microsoft will depend on Nokia’s expertise as it continues development of the Windows Phone. The partnership sees Nokia adopting the new Windows 7 operating system, with the Symbian platform gradually being sidelined. To create a viable ecosystem Nokia and Microsoft are also combining services assets to drive innovation. Nokia Maps, for example, will soon be at the heart of key Microsoft assets such as Bing and AdCenter, and Nokia’s application and content store will be integrated into Microsoft Marketplace. Similarly, Microsoft will provide developer tools, making it easier for application developers to leverage Nokia’s global scale. The Nokia/Microsoft partnership simply just makes sense. The companies are complimentary of one another with very little overlap excluding the Windows Phone. Each company contains valuable assets the other can greatly benefit from making a mutual and equal relationship. While there is still much work needed to be done within the partnership in developing a smartphone that can effectively compete in the market, Nokia has positioned itself in a way that success is much more attainable. Since the partnership, Nokia has launched the Lumia 800 and Lumia 710, both with Windows 7.

The benefits of sward renewal

Philip Creightonl, Michael O'Donovan2 and Laurence Sha11002 Grassland Science Research Department Animal ; Grassland Research and Innovation Centre Teagasc Athenry and Moorepark2 Introduction Grassland in Ireland including rough grazing accounts for over 90% of agricultural land use. Lolium perenne (Perennial ryegrass) is by far the most widely sown grass species accounting for over 95% of forage grass seed sold each year. It produces a dense sward, highly acceptable to livestock with the ability to produce high dry atter yields, especially in spring and autumn reducing the seasonality of production.Achieving good performance from grass is dependent on having high quality perennial ryegrass/clover swards. This paper will outline the important aspects of reseeding pasture, what's happening at farm level, why and when reseeding should be completed, its benefits and costs. What is happening at farm level? A recent survey of a proportion of co-op suppliers from Kerry, Connaught Gold and Glanbia (Creighton et al. , 2011) found a number of significant findings from a eseeding perspective, these are listed below. i. v'. ‘x.Regular reseeding took place on 50% of participants farms, 25% reseed infrequently, 25% never reseed. Of those reseeding, 50% of participants reseed 2-4ha/year, 20% 8. 0 Soil K Index 2 3 4 Soil K ranges (mg/ 0-50 51-100 101-150 > 150 K application rate (kg/ha) 110 75 50 Slurry is a good option to maintain nutrient status. With the increased cost of compounds (P and K) slurry should be used in reseeding, 1000 gallons of slurry at 7% DM is equivalent to 4kg N, 3kg P and 19. 5kg K. At soil index 3, slurry (3000gals/ac) is sufficient to supply the P and K nutrients.Weed control The best time to control docks and all other weeds is after reseeding. By using a post emergence spray seedling weeds can be destroyed before they properly develop and establish root stocks. Established weeds can seriously reduce the yield potential and economic lifetime of the reseeded sward. From the survey information it is clear that only 50% of farmers are applying a post emergence spray, resulting in over 90% of surveyed farms having problems with dock infestations.To ensure that a post emergence spray can be applied reseeding should be targeted for the spring or early autumn when establishment conditions are much more suitable and the opportunity for weed control is guaranteed. The post emergence spray should be applied approximately 6 weeks after establishment Just before the first grazing takes place. With weed control it pays to be proactive, spraying when grass is at the two leaf stage works well. Grazing management of reseeded swards Care needs to be taken when grazing newly reseeded swards.The sward should be razed as soon as the new grass plants roots are strong enough to withstand grazing (root stays anchored in the ground when pulled). Early grazing is important to allow light to the base of the plant to encourage tillering. Light graz ing by animals such as calves, weanlings or sheep is preferred as ground conditions may still be somewhat fragile depending on establishment method used. Grazing new reseeds with larger animals can create high levels of tiller pulling. The first grazing of a new reseed can be completed at pre grazing yields of 600-1000kg DM/ha. Frequent grazing of the reseeds at light covers (

About metals and minerals

1 IntroductionAsia plays an of import function in today ‘s excavation industry due to important resources of assorted metals and minerals, bring forthing about a 3rd of universe ‘s bauxite and gold, histories for a half of planetary Fe ore production, and for about 70 % of universe ‘s hydraulic cement ( USGS, 2009 ) . Within the part among the largest manufacturers of metals and minerals are China, India, and Indonesia. Despite the important importance of metals and minerals in modern economic system, excavation activities far excessively frequently lead to terrible environmental debasement, put local communities under force per unit area, cause societal jobs and sometimes go the cause of struggles. Grasberg mine in Indonesia is an expressed illustration of legion issues associated with big graduated table excavation. This paper gives a brief reappraisal of excavation in Grasberg from the construct the three pillars of sustainability, therefore analyzing economical, societal and particularly environmental impacts of this peculiar mine.2 Economic ImpactDue to the big graduated table of the operations, the Grasberg mine has a immense consequence on the economical state of affairs of Indonesia. Economic benefits include direct, such as revenue enhancement grosss and employment and other indirect and induced economic benefits. The unfastened cavity operations is expected to go on until 2015, than passag e will be made to to the full belowground production and the company ( which company, name? ? Need to present this mine company ) is expected to be profitable until 2041, which secures these benefits to Indonesia until that clip ( Freeport 2008 ) . The company is the largest revenue enhancement remunerator in Indonesia, merely in 2004 it provided $ 3 billion and between 1992-2004, $ 33 billion direct and indirect benefits, which is 2 % of the GDP of the state and 55 % of the GDP of Irian Jaya state, where the mine is located ( Perlez and Bonner 2005 ) . Along with economical state of affairs, it besides has a immense consequence on the employment. In 2008 the company had 29,300 employees and 10,700 contractors, about 18,000 people work at the mine which is operated by PT ( what is it? ) Freeport Indonesia ( Freeport 2009 ) . However, the employment impacts are more complex as the excavation activity have created societal tensenesss and wellness impacts such as AIDS and malaria in footings of in-migration, transmigration and urbanisation procedures. ( mention ) Besides direct effects Indonesia benefits from the indirect economic benefits, such as new airdrome, infirmaries and roads, nevertheless these were chiefly built to back up the substructure of the mine. In add-on, the company invested into malaria control and educational AIDSs. Induced effects include rewards, other benefits paid for the workers, purchases of goods and services, which are besides heightening economic development of the state. mention To decide bing societal and environmental issues the company has established a 1 % trust fund ( 1 % of the company ‘s gross one-year gross ) . Between its initiation in 1996 and 1999 it has been contributed $ 54.8 million and it is planned to go on over the following 10 old ages. In 1999, Freeport contributed US $ 14.4 million to the fund. In contrast in the same twelvemonth the CEO of Freeport, James Robert Moffet made US $ 41 million which is approximately three times of the compensation. Sing an independent survey it has became a new beginning of troubles and struggle ( Kennedy 1998 ) . To decide urbanisation issues and increase grosss and occupations within Papuan communities Freeport cooperates with the U.S. Agency for International Development and has launched the Papua Agribusiness Development Alliance. $ 2 million is allocated to develop agribusiness and agriculture, therefore advancing betterments in agriculture and fishing supports ( Freeport 2009 ) . Besides official payments the company provided side payments to the authorities functionaries, and spent $ 35 million on military substructure. Harmonizing to company paperss, $ 20- $ 30 million were given to the military and constabularies from 1998 to 2004 ( Perlez and Bonner 2005 ) . In malice of all these above mentioned benefits and investings, the environmental debasement, societal and wellness issues remain and can ne'er be to the full compensated by the company, but are enforcing immense cost on Indonesia. The cost of lost supports ( fishing, woods, biodiversity etc. ) and environmental harm are difficult to mensurate. Many of the wellness effects can non even be captured as they are chronic. Based on the above, Freeport Company evidently has a immense consequence on the Indonesian economic system but as it is a foreign investor it besides means that most of the gross is taken out from the state. Another chief issue is that most of its production is supplied as a Cu dressed ore for refinery to other states worldwide depriving Indonesia from related service based employment and induced benefits. Fortunately, due to societal and political force per unit area, governmental alterations and more demanding environmental outlooks and ordinances increase the force per unit area on Grasberg mine and easy driving the company towards more sustainable excavation patterns ( mention )2.1 Social ImpactSocial impact of Grasberg mine operation chiefly touches three major issues: demographical alterations, substructure development, and human rights misdemeanor. All of these issues address influence on the autochthonal people, Papuan folk. Some of the alterations which the Grasberg mine brought to the part could be considered as betterments in the life criterions such as substructure development. However about all of these alterations touch the inquiry of human rights maltreatments in many dimensions. ( mention ) Irian Jaya, the state where Grasberg mine is situated, is sing a rapid population growing as a consequence of the resettlement policies of the Indonesian authorities ( Wohl 2006 ) . The mine was opened in 1967 when there were no roads and fewer than 1000 people inhabited this country. Over clip the mine drew in 120 000 people from all over Indonesia and now it serves as about the lone one topographic point of employment for local people ( Hills and Welford 2006 ) . Although the mine operation in the state has lead to infrastructure development such as edifice of roads, an airdrome, a port at Amamapare ( what is it ) , a ropeway, infirmary, lodging, schools and other installations, presents there are a batch of jobs and struggles, peculiarly, in human rights abuses around the Grasberg mine. The enlargement of excavation caused a batch of protests among local population because the societal impact was chiefly connected with disturbing of the manner of life of autochthonal people, capturing their land, forestalling attempts to seek justness through the tribunals, bankrolling the constabulary and coercing them to resettle. These protests were the other portion of human rights maltreatments which showed up in military intercessions, colzas and slayings of dissenters etc. ( Hills and Welford 2006 ) . Indonesia ‘s National Commission on Human Rights concluded that clear and identifiable human rights misdemeanors had occurred in and around Freeport ‘s undertaking country, including indiscriminate violent deaths, anguish, inhumane or degrading intervention, improper apprehension, arbitrary detainment, disappearing, inordinate surveillance, and devastation of belongings. The committee noted that these misdemeanors are straight connected with protection for the excavation concern of PT Freeport Indonesia ( Whitmore 2006 ) . Additionally such environmental impacts as H2O and dirt pollution are the misdemeanor of the human right to adequate criterions of life and the right to wellness. ( How to link with old sentence? ) Local autochthonal landholders, the Kamoro and Amungme, have been the topic of coercion and bullying. Their land have been exploited, natural resources stolen and net incomes siphoned off by foreign shareholders and national elites ( Hills and Welford 2006 ) .3. Environmental ImpactThe environmental impact from the excavation activity of Grasberg mine arises chiefly due to two beginnings. These are,Untreated chasing disposal at the Aghawagon river ( IIED and WBCSD 2002 )Acid mine drainage ( Kennedy et al. 1998 ) from reeling sum of waste stone generated3.1 ShadowingsThe excavation operations at Grasberg started in 1972 ( Mealey 1996 ) . Riverine disposal of untreated shadowings has been practiced since so ( IIED and WBCSD 2002 ) . The IIED and WBCSD ( 2002 ) reference a 30 fold addition in the shadowings production from 1972 to 2000. As of 2002 about 230,000 dozenss of shadowings are disposed off day-to-day straight from the mine into the Aghanwagon River ( IIED and WBCSD 2002 ) . Fig 3 shows a satellite image of mine country along with the river system through which the shadowings are disposed of. The Aghanwagon is connected with the Ajkwa river system through Otomona river. Ajkwa river eventually meets the Arafura sea. A comparative analysis for selected parametric quantities with regard to mining outflowing criterions of US-EPA and Canada Fisheries Act and the Grasberg mine wastewater ( Annex 1 ) is presented in the tabular array 1 below ( IIED and WBCSD 2002 ) . Table 1. Comparison of shadowings featuresGrasberg MineUS EPA criterionCanada Fisheries Act criterionspH11.36-96-9.5Sum suspended solids ( mg/l )558,5842015As ( mg/l )3.94–0.5Cu ( mg/l )5360.150.3Hg ( mg/l )& lt ; 0.0030.001–A expression at the above tabular array would do to grok the monolithic pollution load caused by the direct riverine disposal of untreated shadowings in the environing riverine ecosystem. The negative environmental impacts are chiefly manifested through following two jobs.3.1.1 Problem of depositThe IIED and WBCSD ( 2002 ) estimation shadowings lending up to 93 % of the deposit loads in the river system. This has resulted in change of geo-morphology of the river system. ( Watson 1999 ) . Changes in the nearby river classs of Pika, Uamiau and Aimua as reported by Indonesian Ministry of Population and Environment ( Kennedy et al. 1998 ) further reinforce this claim. Watson ( 1999 ) has estimated that less than 5 % of the entire shadowings reach the Arafura Sea. The shadowing disposals have created an unreal inundation field in the Ajkwa riverine system ( Kennedy et al. 1998 ) . A obstruction of Ajkwa river in mid-1990s caused unreal inundation in the river field ( Watson 1999 ) . In response to the obstruction of the river the company have constructed levees to lodge and incorporate shadowings in the designated inundation field of the river, termed as Ajkwa Deposition Area ( ADA ) ( IIED and WBCSD 2002 ) . The levees are 40 kilometers long, constructed on both bank of the low prevarication inundation field of the Ajkwa river. This has resulted in the devastation of of 30 km2 of rain forest by 2002, and finally entire loss of rain forest in the ADA has been estimated to be 230 km2 ( IIED and WBCSD 2002 ) . In mid-1995 an American research worker have conducted trials of river deposits at Timika, which is the nearest human colony from the mine ( Kennedy et al.1998 ) . The consequences of these trials along with a comparing of Australia and New Zealand ‘s National Health and Medical Research Council ‘s ( NHMRC ) criterions for contaminated sites are presented below. Table 2. Selected heavy metal concentration at riverine deposits in Timika ( Kennedy et al. 1998 )Copper ( ppm )Zinc ( ppm )Lead ( ppm )Ajkwa river deposit229053.31.35( NHMRC ) guidelines for contaminated site60200300Noteworthy from the above tabular array is the inordinate sum of Copper taint. A more recent survey by Brunskill et Al ( 2004 ) has calculated the fluxes of Copper, Zinc and Lead in the Ajkwa river basin. The present fluxes as compared to the background fluxes ( before 1950 ) from the survey are presented below. Table 3. Fluxs of heavy metals at Ajkwa river basin ( Brunskill et al. 1998 )SiteCu flux ( mmol Cu m-2 yr -1 )Zn flux ( mmol Cu m-2 yr -1 )Pb flux ( mmol Cu m-2 yr -1 )3Background390.68Present137181.54Background7.8161.3Present204282.25Background6.6111.1Present129211.8These consequences are peculiarly dismaying for Copper. Since the addition in the background degree is every bit high as 40 times. This study besides shows that this rise in flux absolutely syncs with the rise in production degree of the mine. Sing these high flux rates of the selected metal, the concentration of these metals in the riverine deposits should be much higher now as compared to degrees indicated in Table 2.3.1.2 Impact on H2OThe impact of shadowings disposal on H2O quality of the Ajkwa River is terrible. Ortman and Subra ( 2000 ) conducted field trials to measure extent of the pollution ( Annex I, table B ) . These informations are compared on two degrees. The first comparing has been made with regard to imb ibing H2O quality against World Health Organisation ( 2008 ) guideline values ( Table 4 ) . The 2nd comparing is made with regard to toxic effects on aquatic biology ( Table 5 ) . Table 4. Comparison of H2O quality with regard to WHO guideline valuesMill DischargeOtomona BridgeMid ADAWHO guideline valueAs ( mg/l )3.940.1260.0450.01Cadmium ( mg/l )0.240.0070.0010.003Cu ( mg/l )53613.134.652Hg ( mg/l )0.0030.0030.0030.006Se ( mg/l )0.2940.0020.0020.01The above comparing clearly demonstrates that the river H2O is rendered non-potable by the mine pollution. In fact in 1997, functionary of the local authorities warned local people against imbibing of the river H2O and gave it a â€Å"D† public heath evaluation ( Kennedy et al. 1998 ) . Table 5. Comparison of H2O quality with regard to toxicityMill DischargeOtomona BridgeMid ADAToxic degreeBeginningAs ( mg/l )3.940.1260.0451.85Tisler and Zagorc-Konean ( 2003 )Cadmium ( mg/l )0.240.0070.0010.01Mallett et Al. ( 1992 )Cu ( mg/l )53613.134.650.015Tisler and Zagorc-Konean ( 2003 )Hg ( mg/l )0.0030.0030.0030.000026Canadian Water Quality GuidelineSe ( mg/l )0.2940.0020.0020.002Lemly ( 1992 )Therefore, it can be seen from above that apart from quicksilver the concentrations of heavy metals at the factory discharge location is higher than the aquatic toxic degrees. Particularly for Cu, at all location the measured value is higher than the toxic degree. Locals have reported disappearing of many species of fish from the river ( Chatterjee 1996 ) . An fact-finding study by New York Times has stated the river to be virtually barren of any fish ( Perlez and Bonner 2005 ) .3.2 Acid Mine Drainage3.2.1 Beginning of Acid Mine DrainageIn the late phases of formation procedure of the G rasberg ore, native sulfur was deposited in fool's gold venas ( Friehauf 2002 ) . When oxidization takes topographic point in deposited shadowings of the ore, acidic conditions can bit by bit develop when Cu sulfide minerals are present ( IIED 2002 ) . Under acerb conditions, metals in the ore may be mobilized. This acerb H2O bearing heavy metals, if non decently treated, may do irreversible pollution of groundwater ( TCE 2008 ) . In 1993, it was reported for the first clip that sedimentation sites in Grasberg contained AMD ( Perlez and Bonner 2005 ) .Different types of Cu sulfide found in the ore can be illustrated by a sample ( Fig.4 ) . Taken from cardinal stockwork zone of the Grasberg ore, copper pyrites ( brasslike yellow-orange ) , bornite ( dark blue-purple ) , and covellite ( violet or light blue ) can be seen from the specimen. ( FCX 2004 ) . The mine waste incorporating these sulphide bearing minerals, particularly chalcopyrite and bornite, can exercise important environmental impacts in the part ( IIED 2002 ) .3.2.2 Environmental Impacts of Acid Mine DrainageThe Grasberg mine has three billion dozenss of waste stone and shadowings ( Kennedy et al.1998 ) . The local clime is every bit wet as holding 12 pess of rain a twelvemonth, which contributes to oxidization of the mine waste and shadowings ( Perlez and Bonner 2005 ) . In Freeport ‘s audit, AMD has been reported fluxing into nearby waterco urses ( Kennedy et al. 1998 ) . To cover with the job of AMD, neutralisation procedure is added to the concentration process of Cu ( Golder Associates 1994 ) . The company says that this drainage is treated by roll uping the overflow and neutralizing it with limestone ( Perlez and Bonner 2005 ) . In one study in congratulations of the mine, it is stated that the shadowing river and the deposition country meets Indonesian and US Environmental Protection Agency imbibing H2O criterions for dissolved metals ( IM 2009 ) . However, several independent surveies and audits have shown much less optimistic state of affairs. The impact on local H2O system is important. Neutralization capableness of limestone in the milieus is finite, so once it is depleted, big sum of toxic metals from the mine will leach into local rivers and H2O system ( Kennedy 1998 ) . It is disclosed that light-green springs could already be seen several stat mis off, which indicates the leach-out of Cu from the drainage has traveled a long distance ( Perlez and Bonner 2005 ) . For illustration, in the Wanagon H2O catchment basin, the acid leachate precipitates when neutralized with calcium hydroxide, and accretion has already started near the lake ( IIED 2002 ) , which may impact the deposit. Ajkwa Deposition Area and estuaries of the Arafura Sea may besides be affected by AMD ( Bryce 2005a ) . Groundwater taint has been detected in the Highlandss of Grasberg ( TCE 2008 ) , and in 1999, pollution of groundwater became important in Tim ika, a town lying below the mine ( Bryce 2005b ) . Furthermore, the Lorentz park is another focal point of concern, because the AMD has polluted the springs in the park and affected its ecological diverseness ( TCE 2008 ) . The Lorentz glaciers ( Figure 5 ) are besides at hazard ( McGinley 2008 ) . To sum up, the clime status in Grasberg aggravates the job of AMD, which has caused pollution to H2O systems including the shadowing river and deposition countries. The nearby World heritage site, Lorentz Park, is besides at hazard due to impact from AMD.DecisionAnnex ITable A. Tailings features ( IIED and WBCSD 2002 )Shadowings solids analysis mg/Kg ( dry footing )Plant discharge – slurry ( mg/l )DissolvedEntirepH––11.3Sum suspended solids––558,584Aluminum28,900––As49& lt ; 0.0023.94Cadmium0.33& lt ; 0.00020.24Copper6,6000.002536Fe56,600––Lead30––Manganese1,400––Mercury0.01& lt ; 0.0003& lt ; 0.0003Selenium3& lt ; 0.0020.294Zinc2000.06061.1Table B. Water quality at different points at the Ajkwa deposition country ( Ortman and Subra 2000 )Mill DischargeOtomona BridgeMid ADAUS EPA criterionANZECC criterionConcentration ( mg/l )DissolvedEntireDissolvedEntireDissolvedEntireSum suspended solids–558,58–12,81–4,968––Aluminum––––––––As& lt ; 0.0023.94& lt ; 0.0020.126& lt ; 0.0020.045––Cadmium& lt ; 0.00020.24& lt ; 0.00020.007& lt ; 0.00020.001––Copper0.0025360.01013.130.0114.650.00290.005Fe––––––––Lead––––––––Manganese––––––––Mercury& lt ; 0.0003& lt ; 0.0003& lt ; 0.0003& lt ; 0.0003& lt ; 0.0003& lt ; 0.0003––Selenium& lt ; 0.0020.294& lt ; 0.002& lt ; 0.002& lt ; 0.002& lt ; 0.002––Zinc0.06061.10.0021.80.0020.536MentionsBrunskill, G. J. , Zagorskis, I. , Pfitzner, J. , and Ellison, J. 2 004. Sediment and hint element depositional history from the Ajkwa River estuarine Rhizophora mangles of Irian Jaya ( West Papua ) , Indonesia. Continental Shelf Research 24: 2535-2551Bryce, R. 2005a. Freeport at Grasberg: ‘Devastated the river system ‘ . News, The Austin Chronicle September 23, 2005. Uniform resource locator: [ hypertext transfer protocol: //www.austinchronicle.com/gyrobase/Issue/story? oid=oid % 3A292540. [ consulted 29 Jan 2010 ] .Bryce, R. 2005b. Written in Stone. News, The Austin Chronicle September 23, 2005. Uniform resource locator: hypertext transfer protocol: //www.austinchronicle.com/gyrobase/Issue/story? oid=oid % 3A292538. [ consulted 29 Jan 2010 ] .Chatterjee, P. 1996. A Cu mine of decease or misplaced incrimination? . Inter Press Service ( February ) . Cited in Kennedy, D. , Chatterjee, P. , and Moody, R. Risky concern the Grasberg gold mine, 16. Berkeley: Undertaking Underground, 1998Earth Observatory ( EO ) . NASA. Grasberg Mine, Indonesi a. Posted August 1, 2005. Uniform resource locator: hypertext transfer protocol: //earthobservatory.nasa.gov/IOTD/view.php? id=5718. [ consultd 5 February 2010 ]Freeport-McMoran Copper & A ; Gold ( FCX ) . 2004. How stone comes to life: step-by-step through the excavation procedure. hypertext transfer protocol: //www.fcx.com/envir/wtsd/2004/copper.htm. [ consulted 29 Jan 2010 ]Freeport McMoran Copper & A ; Gold Inc. 2008. Core Assets, 2008 Annual Report Phoenix: Freeport McMoran Copper & A ; Gold Inc.URL: hypertext transfer protocol: //www.fcx.com/ir/AR/2008/FCX_AR_2008.pdf [ consulted 01 Feb 2010 ]Freeport McMoran Copper & A ; Gold Inc. 2009. Employee engagement Uniform resource locator: hypertext transfer protocol: //www.fcx.com/envir/emply_engag.htm [ consulted 01 Feb 2010 ]Freeport McMoran Copper & A ; Gold Inc. 2009. Economic Development URL: hypertext transfer protocol: //www.fcx.com/envir/eco_dev.htm # casestudy1 [ consulted 01 Feb 2010 ]International Institute for Environmen t and Development ( IIED ) 2002. Mining for the Future Appendix J: Grasberg Riverine Disposal Case StudyFriehauf, K. C. 2002. Grasberg Mine Area, Indonesian research and travels, â€Å"Research† . hypertext transfer protocol: //faculty.kutztown.edu/friehauf/indonesia/grasberg.html. [ consulted 29 Jan 2010 ] .Friends of the Earth Netherlands ( Milieudefensie ) 2009. Mining Matters. Unacceptable metal excavation in developing states and the duties of companies in the Netherlands Amsterdam: Friends of the Earth NetherlandsGolder Associates. 1994. Shadowings and River Management Plan Options Executive Summary, Submitted by Golder Associates to PT Freeport Indonesia, November 1994Hills, J. and Welford, R. 2006. Case Study: Auditing for Human Rights: Freeport-McMoRan Copper and Gold in Papua. Corporate Social Responsibility and Environmental Management 13: 108 – 114.International Institute for Environment and Development ( IIED ) and World Business Council for Sustainable De velopment ( WBCSD ) . 2002. Mining for the hereafter Appendix J: Grasberg riverine disposal instance survey. England: IIED and WBCSDInternational Institute for Environment and Development ( IIED ) . 2002. Mining for the Future. England: IIED.International Mining ( IM ) . 2009. The route to Grasberg. Great mines—Grasberg. International Mining 2009 ( Sep ) : 56-61.Kennedy, D. , Chatterjee, P. , and Moody, R. 1998. Hazardous concern the Grasberg gold mine, 16. Berkeley: Undertaking UndergroundLemly, A. D. 1992. Guidelines for measuring Selenium informations from aquatic monitoring and assessment surveies. Environmental Monitoring and Assessment 28: 83-100Mallett, M.J. , Vine, S. , Murgatroyd, C. , Whitehouse, P. , Jerman, E. , Ashby-Crane, R.E. , Fleming, R. , Wwilson, K. and Sims, I. 1992. Toxicity of common pollutants to freshwater life. A reappraisal of the effects of ammonium hydroxide, arsenic, Cd, Cr, Cu, nitrile, Ni, phenol and Zn on autochthonal species. Bristol: Nationa l River Authority R & A ; D study Note 82.Mealey, G. A. , 1996. Grasberg. Los Angeles: Freeport McMoRan Copper and Gold IncMcGinley, M. ( Topic Editor ) ; United Nations Environment Programme-World Conservation Monitoring Centre ( Content Partner ) . 2008. â€Å" Lorentz National Park, Indonesia. † In: Encyclopedia of Earth. Eds. Cutler J. Cleveland ( Washington, D.C. : Environmental Information Coalition, National Council for Science and the Environment ) . [ First published in the Encyclopedia of Earth February 11, 2008 ; Last revised November 21, 2008 ; Retrieved February 5, 2010 ] . Uniform resource locator: hypertext transfer protocol: //www.eoearth.org/article/Lorentz_National_Park, _Indonesia. [ consulted 5 February 2010 ] .National Aeronautics and Space Administration ( NASA ) . 2003. Visible Earth a catalogue of NASA images and lifes of our place planet. Uniform resource locator: hypertext transfer protocol: //veimages.gsfc.nasa.gov//16923/landsat_carstenz_29may03_28 .5m.jpg [ consulted 5th February 2010 ]Ortman, D.E. , and Subra, W. 2000. Review of Freeport AuditPerlez, J. , and Bonner, R. 2005. Below a mountain of wealth a river of waste. New York Times ( New York ) , December 27.Tisler, T. , and Zagroc-Koncan, J. , 2003. Aquatic toxicity of selected chemicals as abasic standard for environmental categorization. Arh Hig Rada Tokiskol 54: 207-213The Council on Ethics ( TCE ) . 2008. To the Ministry of Finance – Recommendation of 15 February 2008. hypertext transfer protocol: //www.minesandcommunities.org/article.php? a=8809. [ consulted Jan 29 2010 ] .Watson, M. 1999. External Environmental Audit, PT Freeport Indonesia operationsIrian Jaya, Indonesia. Steamboat Springs, CO, US.Whitmore, A. 2006. The emperor ‘s new apparels: Sustainable excavation? Journal of Cleaner Production 14: 309 – 314. ( beginning URL ) GalyaWohl, E. 2006. Human impacts to mountain watercourses. Geomorphology 79: 217 – 248.World Health Organisat ion ( WHO ) . 2008. Guidelines for imbibing H2O quality.

Memorable and Striking Essay

How Charles Dickens Creates Characters That Are Both Memorable and Striking  One of Charles Dickens’ greatest strengths is his ability to create characters that are both believable and memorable. Dickens appealed to all classes of society: to intellectuals and simple folk alike. In ‘Great Expectations’, which was published as a weekly serial, examples of his strengths fill the novel, and this is perhaps why ‘Great Expectations’ has remained as popular now as it was when it was first written. It was not until 1823 that Charles and his family moved to London from Portsmouth. Up until this time he had a happy family life and was doing well at school, already he was a great reader. However life in London was very different, the family had no money, Dickens could not go to school and his father was imprisoned for debt. At the age of eleven he had to work in a shoe-blacking factory and this left a long lasting impression. This experience was relatively short-lived, the family situation improved and he was able to return back to school from there to working in a lawyers office, teaching himself shorthand. By the age of twenty he had become an established newspaper reporter and started to write short stories in his spare time as well as directing and acting in amateur dramatics. Even by his mid twenty’s Dickens’ ability to absorb and portray information was remarkable. Partly due to his tremendous literacy knowledge (for example he read Defoe, Fielding when he was very young) and also as a result of his employment (he frequently reported on Parliament for example) he was able to use his detailed knowledge of London life and people in his writing.  In this essay I intend to discuss the characters of Pip, Joe Gargery, Miss Havisham and Abel Magwitch, because I think these four between them demonstrate Dickens’s expertise at blending character, plot and setting within the novel. One of the techniques that Dickens uses is first person narrative. The book is written from the point of view of Pip who narrates using personal pronouns such as ‘me’ and ‘I’. This technique is effective because it shows the viewpoint of a character (namely Pip) who is able to use personal details and clearly describes surroundings.  Pip is the person on whom the whole novel revolves; the novel starts and ends with Pip. The dictionary’s definition of a pip is ‘ a small hard seed of an apple, pear or orange’. This is relevant to Pip in a way because he is a person who should develop or grow from a ‘small bundle of shivers.’ However, his circumstances at the beginning of the novel give us the impression that this will not allow him to develop. During Pip’s early childhood, he is unjustly suppressed and bullied by his sister, and to a lesser degree, by Pumblechook at the Christmas dinner and the rest of the village.  Ã¢â‚¬Å"You would have been disposed of for many shillings†¦and Dunstable the butcher would have come up to you as you lay in your straw,†Ã‚  Ã¢â‚¬Å"You come along and be dosed.†Ã‚  Pip is regularly fed tar water for any simple wrongdoing by his sister who also chastises him regularly with the ironically named ‘Tickler’. Although Pip has the friendship of his brother-in law Joe, this is not enough to stop him developing into a timid, undernourished yet sensitive child. Pip next has pressure put upon him when he goes to Satis House and has his first encounter with Estella and Miss Havisham. Pip’s overwhelming love for Estella and his change in attitude and behaviour towards others hide the real values of life. He becomes ungrateful to Joe and from time to time, his conscience tells him he has behaved badly but finds it difficult to change. It is quite easy to criticise Pip for his change of feeling towards his life long friend Joe, but we must understand that he has been deeply affected by the bullying which he had suffered in his early years at the hands of his dominating sister, as well as his need to improve his life-style. Pip is also rather gullible, we can see this in his encounter with the convict – he really believes that the convict namely Magwitch will tear his liver out; this is because of the atmosphere of death in the graveyard. Also the way that Magwitch speaks in his rough and raspy voice.  When Pip meets Estella, he is taken in by her charms. For the first time he becomes aware of the social differences and background between them. This makes him feel dissatisfied with his life, he feels ashamed of his home, of his ‘coarse hands’ and ‘thick boots’ and the first realisation that life could be better enters his mind. Unfortunately Pip becomes rather distant from his peers and when he finds out he is to come into fortune (his ‘Great Expectations’), he is quick to drop his childhood friends and family in case they embarrass him. Although sometimes he feels guilty about this, he still acts this way. Moving to London and meeting Herbert Pocket again inspires Pip to be more like him, a young gentleman.  However, Pip leaves behind one of the only true gentlemen in the novel Joe Gargery is a blacksmith who is married to Pip’s sister.  Ã¢â‚¬Å"A giant of a man, with fair hair curly hair and mild blue eyes.†Ã‚  Joe is an honest, kind and simple man who becomes a father figure to Pip. Throughout the novel he is one of, the few characters who does not really change. Joe shows the dignity and strength of a gentleman as he is still loyal to Pip, despite Pip’s neglect of Joe. He is able to accept his wife’s harsh personality without showing his true feelings and he finds it difficult to stand up to her strong will. Although partly educated, he is always willing to learn, and is very proud at Pip’s good fortune, and is happy to stay in the background whilst Pip is in London receiving his training to ‘become a gentleman’. Miss Havisham is a bitter old woman whose heart and mind are as decaying as the house in which she lives. When Pip first meets Miss Havisham ‘†¦the strangest lady I have ever seen†¦Ã¢â‚¬â„¢ she is wearing ancient yellowed bridal clothes and he notices that everything in the room is gloomy, faded and old. All the clocks and her watch have stopped at eight forty am. ‘I saw that the bride within the bridal dress had withered like the dress†¦Ã¢â‚¬â„¢

Lush Marketing Plan

Program: MSC Management MARKETING MANAGEMENT [pic] ASSESSMENT Submitted to: Programme Administrator: Carrie flitcroft Lecturer: Nichole Dunlop Submitted by: DATED: 19th APRIL 2012 Executive Summary This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years. This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market.There are methods which can be taken with this organisation, were researched; the main focus will be to: †¢ Spread information about fresh handmade cosmetic product. †¢ Advertise existing products and introduce new products to the market. †¢ Expand market by existing and new products such as massage bars, shampoo bars, kids soaps, naked products †¢ Expand sales through online retailing websites, high street store. The main focus of this report is growth a three-year Marketing Plan of lush products wh ich will improve the sale of company in the UK market.The main elements of this report will include: †¢ Introduction about lush and clarify lush’s position †¢ Analyse the UK structure market †¢ Marketing objectives †¢ Marketing strategy †¢ Strategic implementation and control 1. lush and where is lush now? 2. 1 Lush Lush is a handmade cosmetics company headquartered in Poole, Dorset in the UK. In 1994, husband and wife Mark and Mo Constantine opened the first Lush store in Poole under the name Cosmetic House Limited. Lush adopted its current name on 10 April 1995.There are now more than 600 stores in 43 countries. Lush produces and sells a variety of handmade products, including soaps, shower gels, shampoos and hair conditioners, bath bombs, bubble bars, hand and body lotions and face masks. Lush uses fruits and vegetables, essential oils, synthetic ingredients, honey and beeswax in their products. In addition to not using animal fats in their product s, they are also against animal testing and perform tests solely with volunteers instead. As the company was in its early stages it has limited distribution.Now, Lush sells products in UK France, USA, Philippine, Australia and more than 38 countries, however its objective is expand in the future. 2. 2. The SWOT With the SWOT Analysis, the paper describes Lush’s internal and external environment which essential for its process of strategic planning. From a SWOT Analysis† a marketing strategy can be developed using corporate strengths, avoiding corporate weaknesses, benefits form the future opportunities and regards of future risks† (Bohm, 2009). Strength: |Weakness: | |All the products are fresh handmade |Low cash flow | |Lush only focus on making ethical products |Less marketing and advertising | |Reduce packing cost |Less outlet and store | |Environmental green products, close to nature. Prices are high considering the position they are | |Less or no artificia l ingredients | | |Wide range of products | | |Unique display style | |Opportunities: |Threats: | |People wish to use fruit and vegetable made skin care products |Less knowledge for use of lush products | |Using recycled material will increase interst from customers |Strong competition | |Against animal testing increase customer loylty |Lowing speed to made products | |Lush can develop further with in the uk and many more countries | | |Very few compatitors as sole ethical companies | | 2. 3. Lush position Through SWOT analysis (Appendix 1), Lush has low market share but high grow rate.Lush’ position can be seen in Boston Consulting Group Matrix (Figure 1). Figure 1: Lush’s position in Boston Matrix [pic] showing lush position in market Clarifying the lush’s position is very useful and essential for them to orient their objectives and do marketing planning and strategy. â€Å"There is no point deciding where your business is going until you have actually dec ided with great clarifies where we are now† (Sir John Harvey Jones, ex ICI chairman). 3. The UK structure market 3. 1. Market analysis Market analysis is determining the attractiveness of a market and looking for growth opportunities and threats related to the strengths and weaknesses of the company (Aaker, 2008). 3. 2. Customer analysis The most strategic market-planning contexts, the first logical step is to analyse the customers†(Aaker and McLoughlin, 2010, pp 26). Customer analysis is one of the important factors used to create the success of a firm as it enables firms to understand the current activities of customer and their behaviour, which helps firm to increase profits and competitive advantage in the market (Paley, 2006). Hand made cosmetics is a fairly new market which is up coming within the cosmetics industry, where the issues of production and trading can be complex. According from the survey of Mintel (2007-2008), 60% customers thinks it is important that a company acts ethically (See appendix 3). 4. The marketing objectives of lush 4. 1. MissionMission and Vision Fresh handmade cosmetics lush believes in making effective products out of fresh fruit and vegetables , the finest essential oils and safe synthetics, without animal ingredients , and in writing the quantitative ingredient list on the outside †¦ in buying only from companies that test for safety without the involvement of animals and in testing our products on humans †¦ in making our own fresh products by hand, printing its own labels and making its own fragrances †¦ in long candlelit baths, sharing showers, massage and filling the World with perfume and the right to make mistakes, lose everything and start again †¦ that its products should be good value, that we should make a profit and that the customer is always right †¦ that words like â€Å"fresh† and â€Å"organic† have honest meaning beyond marketing 4. 2. lush’s objectiv e in the next 3 years A company often plan its objectives based on the existing products and new products in existing market and new market.However, in limited report, my study only focuses on analyzing marketing strategy of Lush in the UK market. 4. 2. 1. New opportunities online Selling online may the huge potential market for Lush to afford in the UK market. The internet has been hugely important as in many other areas of retail. About 70% adults use shopping online, especially the ages from 25 to 34, the rate is around 85% (See appendix 4). In addition to online retailers, there is a growing number of websites and blogs devoted to green issues. Many of the sites give full detailed information about ethical production and the different ingredients used, websites helps to increase selling by improving knowledge about ethic products for consumers.Lush can use their own website to sell products or through big website such as Amazon or Argos in the UK. 5. Marketing Strategy If Lush w ants to achieve the above objectives, its products need to be created a successful mix of: the right product, sold at the right price, in the right place and using the most suitable promotion (Marketing Mix’ 4P). 5. 1. Promotion strategy â€Å"A retailer could stock the most attractive merchandise priced very competitively and have a convenient location but still fail to attract customers if he or she did not communication with them† (Cox& Britain, 2000). The UK structure market analyze (Part 3. 1) stated that the issue of handmade cosmatics products complicated and not all of the UK customers understand it.Therefore, promotion should be the first step Lush need to carry out before they can sell their products. The customer analyze (Part 3. 2) indicates that if Lush wants to sell their fresh hand made products, they should improve knowledge about handmade production for the customers. And the success of the Lush’s promotion are informing, persuading and remindin g customers about Lush’s handmade products through advertising, publicity, personal selling and sales promotion. a. Advertising Advertising is a non-personal communication of information usually paid for and usually persuasive in nature, about products, services, or ideas by identified sponsors through various media (Kotler, 1999).The objectives of lush’s advertising in the first year is bring lush image to the UK customer awareness. In the UK, advertising by press is popular, about 29. 6% total share in 2009 (See appendix 7). However, internet advertising has quickly developed, increase 39. 5% in 2008 (See Appendix 6). As a result, lush should focus on two advertising ways: press and internet. b. Sale promotion In short-term incentives, lush can encourage consumers by promotion activities. For example, in special holiday such as Christmas, mother’s day, valentine’s day, season sale, Lush sells online with free shipping, or discount price for old season p roducts. c. Personal sellingPersonal selling is oral communication with potential buyers of a product with the seller’s representative through face to face or telephone contact to gain benefit. Personal selling is an option help lush to improve knowledge about handmade cosmetics for the UK customers. d. Public relations (PR) LUSH has generously supported seven Small Change Fund projects in full, through the Charity Pot Program. 100% of the retail price (minus taxes) of LUSH Charity Pot hand and body cream goes directly to carefully selected charities around the world that support animal rights, environmental protection, and humanitarian concerns That is an advantage of lush to create a good image in public.Hence, public relation activities are essential in building lush brand in the UK market. Distribution strategy Distribution strategy (place strategy) refers to how an organisation will distribute the product or service they are offering to the end user. Efficient and effect ive distribution is important if the organisation is to meet its overall marketing objectives. There are three main common distribution strategies included intensive distribution, exclusive distribution and selective distribution (Hollensen, 2008). With the specific characteristics of handmade cosmetics products, lush should choose the second or the third: exclusive or selective distribution. a. Selling online (exclusive distribution)As the paper analyses in the lush objectives (Part 4. 2. 1), selling online is potential distribution channel for lush. Thus, firstly, lush need to develop their website to become more attractive with customers. Consumers can conveniently shopping with lush website like easily select, purchase even exchange or refund. The website keeps continuously updating new products and offers. Secondly, lush can sell their products through other famous shopping websites in the UK such as Amazon or Argos. Thanks to three websites, customer can faster know lush produ cts. b. Opening shops in England (selective distribution) Recently, lush only sells through 100 shops in England.But in the UK, there is high rate of consumers buying cosmetic products in high street and department store, 56% and 32% (Figure 3) Figure 3: Where they regularly buy cosmetics products, November 2000 Base: 1,526 adults aged 15+ [pic] Source: Ipsos MORI/Mintel As a result, lush should open their own more lush shops in some of big cities in England. Opening the shops in England, lush can realise in the second years of strategy. The first years, lush should focus on develop selling online and promote brand. 5. 3. Product strategy A product is anything that is offered to a market for attention acquisition, use or consumption and that might satisfy a need or want (Kotler et al, 2008). a. Developing existing product: naked solid bars Because of the reasons which were introduced in lush’s objectives (part 4. . 2), the target product which is chose as the most important p roduct in the UK market is naked solid bar products. Although lush can introduce and sell all their collection such as bathing bars, massage bars and henna bars but in the 3 years of objectives the main product lush should focus on is only naked solid bars. Product design Recently, lush has limited the number of design, naked conditioning bars, shampoo bars. lush should invest to variety products not only particular solid bars but also some liquid kind of hand made products. Product quality lush products are guaranteed high quality made from fruit and vegetables. Product featureAll of lush products are fresh handmade from fruit and vegetables. It makes the specific for Lush’s products. That is also the reason why the price is often higher. Brand Lush now is not famous brand but Lush can promote itself like Oxfam as ethical brand. b. Experimenting new product: makeup products Based on the analysis in lush objectives (part 4. 2. 3), lush can experiment new product makeup produc ts in the UK market in the third years of strategy. Preparing introduce makeup in the third year, lush need to research the UK makeup market, customer analysis, and designing in the first two years. 5. 4. Price strategy Pricing has greatest impact on immediate performance of the business (Gilligan, 2009).With particular characteristics of ethical and handmade cosmetics, price of lUSH is just right. Figure 4: lush’s price lush |TOO CHEAP JUST RIGHT | TOO EXPENSIVE In the first three years, Lush is a not well – known in the UK market, therefore, at that time, Lush should focus on promotion strategy to improve brand value in customer’s image. It can be implementation by price strategy. In the first three years, Lush can attract new customers by reducing their profit to sell their product with cheaper price. For example, the price can be changed: Figure 5: lush’s accessories price change |Old price |New price | |Bath bombs |From ? 3. 15 to ? 2. 40 |From ? 3 to ? 2 | |Snow fairy |From ? 15 to ? 13 |From ? 13 to ? 5 | |Shower scrub |? 8 |? 7 | Price is one of the most flexible elements as it can be changed quickly. Using right price is important factor for Lush to achieve their objectives. 6. Strategic implementation and control Figure 5: Implementation time table strategy |Task |2013 |2014 | | |% |% |% | | | | | | |It is important that a company acts ethically |60 |59 |61 | | | | | | |I have refused to buy products from a company of |45 |45 |45 | |which I disapproved | | | | | | | | | |I like to buy products from companies who give |41 |38 |45 | |something back to society | | | | | | | | | |I only buy products from a company with whose |19 |18 |20 | |ethics I agree | | | | Taken from the TGI survey of around 25,000 adults SOURCE: BMRB GB TGI Q4 (July 2007-June 2008)/Mintel Appendix 4: Internet penetration at home/work/place of study or elsewhere, by demographic group and working status, Internet quarterly report, 2003-08 | | Appendix 7: [pic]