The Power of Persuasion in Advertisements Essay - 1220 Words

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience. Demographics play a large role in aiding businesses with the adequate information to convince the viewers. The main demographics include gender, age, culture, race, and†¦show more content†¦The advertisements generally deal with breakfast foods, toys, clothing, and cars. The targeted age range covers a wide spread. Depending on the type of channel, the advertisements will vary and target a certain age group. â€Å"Transforming a brand into a socially responsible leader doesnt happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values† (Mainwaring). For example, the â€Å"Leo Messi on the road to the 2014 FIFA World Cupâ„ ¢ - Fast† commercial advertises a pair of Adidas soccer cleats. Furthermore, the ad is trying to persuade young athletes to buy this product. The appeal is to ethos because the ad relies on the credibility of a professional athlete. The next ad in this time slot is from Old Spice, â€Å"The Man Your Man Could Smell Like.† This is in the demographic category of gender as it appeals to both men and women. Men will be great if they wear the product. Also, women should buy the product so their man will smell great. The next time slot is the ten a.m. to four p.m. window. The ads aired during this time generally aim to reach the older generation and have to do with aging. Another target is children when they arrive home from school. A commercial that depicts how advertisers target the elder age group is from Coca-Cola, â€Å"Older Couple Turn into Adorable Kids.† The appeal is ethos; older people will feel and appear younger after theyShow MoreRelatedPersuasive Techniques Used in Rolex Advertisements Essay594 Words   |  3 PagesUnited States. Rolex Company makes several advertisements on their products. One of the advertisements, they used a famous person and strong persuasion techniques which consist of ethos, pathos and logos to convince the audience who wants to be successful to buy their products. This advertisement has been watched throughout the states and persuaded many people to fall in to it. What makes this advertisement special is that it carries different kinds of persuasion techniques. 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Despite the bombardment of advertisements we face on a daily basisRead MoreEthos And Its Effect On Society1129 Words   |  5 Pagesappeal to character. It is one of Aristotle’s three ingredients of persuasion known as logos, the appeal to logic, pathos, the appeal to emotion, and ethos, arguably the most important and persuasive part of an argument. Ethos is the strongest and most effective method of persuasion that establishes likability and credibility which creates a trustworthy bond and hooks the crowd into listening. It is used constantly in advertisement and everyday life, so much so that people don’t notice it. For example